Monday 28 May 2012

SOCIAL MEDIA CASE STUDIES [GB_V77.0]


Peugeot is finding success in growing their social media fanbase by connecting their new Pinterest activity to their already-established Facebook and Twitter accounts -  Brandflakes for Breakfast

Dunkin' Donuts is rewarding their most loyal fans by alerting them of a new product launch on Twitter with the chance to win samples and other prizes -  MediaPost

The New York Giants are rewarding that loyalty in impressive fashion — with an augmented reality app that lets fans virtually try on and snap photos with the team’s Super Bowl rings and trophy using GoldRunArticle

Apparently Russians aren't too adept at parking cars - so online Russian newspaper “The Village” developed a clever app designed to highlight the douchery in real-time. Intended to publicly shame drivers, the app allows users to take a photo of the car whereby image recognition technology identifies the owner via their license plates and shames them in real-time using ad banners and media placements on popular websites in Russia – Video

Red Bull's “Beat Suite Tweets” project is turning fans' tweets into mini soundclips that can be shared in social media. Earlier in the month the unique sounds were performed in a live concert in Melbourne, Australia -  Popsop

To support Nissan's LEAF (electric car) launch - this ambient installation urges viewers to wonder what life would be like without Gas? To do this they re-purposed nearly 40 unique, interactive gas-pumps ranging from a mini-putt to a piano – Video

Coca-Cola (Columbia) recently set out to promote their new online radio station 'Coke FM' using a popular local band they suspended over 50m above the stage. To get the band down to ground level, the crowd had to download songs from the band’s latest album on the Coke FM mobile site. Downloading the songs lowered the band to the stage. The results? Over 50,000 downloads in just one hour – Video
NASCAR is working with Twitter to turn the #Nascar hashtag into a virtual pit stop of current racing photos and tweets for fans to share - Adweek

With social media, you can tag your friends in pictures, and you can 'check in' to whatever spot you're visiting. And now, you can name check your clothes too, with new app TagBrand. The app, which originated Russia and is launching in English this week, lets users upload photos of their outfit, then add a visual tag of what brand each item is. These are known as 'brand-ins' (as opposed to 'check-ins'.) People can then comment or vote on the items their friends are wearing, and the site is also e-commerce enabled, with links to the retailer to buy the brand featured – Website

Chuck E. Cheese's is broadening their social media presence online to connect with their target parent audience -  Information Week

Golfers can improve, track and share their golf games with NG360 - a new app developed for Nike (by Blast Radius) that is designed to take Golf into the digital era. As well as a 'my game' feature which lets golfers track their statistics and motivates them by awarding trophies when they beat their personal bests, the app lets them upload and compare video of their golf swing with friends and Nike Golf athletes; get personal coaching from PGA Teaching Professional instructors and get into shape with a training system specifically tailored to golf. There are also product recommendations and links to all the latest golfing gear – Website

Beam share how they are adopting digital marketing and video content to connect with their social networking consumers in the spirits industry -  eMarketer

The Chicago Cubs and other MLB teams are hosting social media nights at the ballpark to connect with and reward their loyal Facebook and Twitter fans -  The NY Times

Johnson and Johnson released a Band-Aid Magic Vision Augmented Reality (AR) App (by JWT New York) designed to distract kids from their cuts and grazes by letting them interact with Kermit, Miss Piggy and Gonzo. As the demo says, good luck getting your iPhone back – Article

KLM's online seatmate-picking system has officially launched under the moniker 'Be My Guest'. The website lets you view the Facebook and LinkedIn profiles of your fellow passengers (and choose your seat accordingly.) Now you don't have to bribe the ticket agent to sit next to that the hot blonde – Website

Bar Aurora (and Ogilvy Brazil) return with another stunt to remind people they've had too much to drink - this time using the Karaoke machine. Performers at the bar sing into a special microphone hooked up to a breathalyzer - so the audience can not only hear their voices, but also how much the singers have had to drink. Previous exploits from the partnership include an effort involving a $73,000 bar tab and a drunk valet who tries to make off with customers' wheels – Video

Analog Devices is using their social media properties to promote their giveaway that's generating excitement and leads -  YouTube

Remember that craze for dancing babies a few years ago? Huggies latest app (by Ogilvy Chicago and Luxurious Animals) is letting you can create your very own. To promote its new line of Hawaiian-themed diapers, the brand has launched a Facebook app called 'Hula Baby'. Users upload photos of their baby, choose a diaper and create a shareable video - App

Volkswagen's most recent effort (by Ogilvy Beijing and Ogilvy Hong Kong,) attempts to educate the general public about how little energy is required for a VW Golf EV to run.  The promotion uses augmented reality to compare the electricity required by the VW car to that needed by everyday household appliances - Video

Microsoft has launched their new social network called So.cl for students to use as a research tool and to share information on a variety of topics -  CNET







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