Thursday, 29 December 2011

About Goodbuzz

What’s the big idea?  
Goodbuzz help businesses create and capture value from emerging trends in technology, society and the workplace.   We prototype the future and believe the best way to predict it - is to create it.  From simple metrics to actionable insights that enable data-driven marketing decisions, Goodbuzz focus on linking the digital and physical worlds by developing 'branded utility' - moving away from interruptive 'push' models towards more meaningful ways of connecting.  

We have repeatedly proven our ability to inject new life into brands by creating participatory experiences that entice consumers to play, create, and share.  Our primary services include:
·      RESEARCH + Insight
·      Engagement

Goodbuzz help make sense of the opportunities and challenges represented by Social Media and provide guidance to clients.  Whether customer participation, workforce collaboration, or partner optimization - the potential to optimize both brand and business through the application of social business principles has never been greater.   From bespoke training, listening and responding platforms, campaign and promotional engagement strategy, to PR 2.0, and ad-hoc advice - Goodbuzz help clients understand the overall impact of social media and develop strategies to ensure they meet short and long-term objectives.  
Research + Insight
Research provides the basis for Goodbuzz thought leadership. Our proprietary approach utilizes traditional qualitative and quantitative techniques in addition to emerging methods. Our analysts are available to deep-dive into specific social business issues, delivering insight to inform strategy, implementation, and managed services. This research defines our approach to engaging your brand and provides objective perspectives on strategy, technology, programs, process development, and best practices.

In short, Goodbuzz help clients listen to the online conversations people are having about your brand, products, services, and competitors. Through conversation audits, sentiment analysis, influencer research or ongoing social media monitoring, we help clients understand, not just the volume and topics of these conversations, but more importantly, the underlying issues and what actions to take as a result.

Goodbuzz help clients construct social business solutions to provide infrastructure support for short- and long-term initiatives.   We help brands engage in social media by having meaningful conversations, igniting positive word of mouth, and amplifying activities.  We do this through influencer campaigns, conversation platforms, advocacy programs, community building and management, social applications, conversation response and reputation management.

In each of these areas, we combine our deep understanding of brands and marketing communications with strategic, creative and technology skills, underpinned with an innate sensibility for social media. Think of Goodbuzz as the base camp at the intersection of creativity and technology.  What can we help you achieve? 

Goodbuzz has been fortunate to be able to work with some of the worlds leading organizations to create more socially calibrated and dynamic organizations. Contact us to set up an appointment.

+ 18 King Street East, Toronto, ON, M6P 2Z8