Monday, 5 December 2011

♔ Social Media Case Studies [GB_V.61]



Gap is getting fans excited for the holiday season with their new "Joy It Up" Facebook mixtape that features up-and-coming artists performing their favorite holiday jingles - Facebook



Louisville Slugger raised its Facebook chatter last week by 834% after launching a social media scavenger hunt that used Facebook and Twitter to spread World Series clues around St. Louis - ClickZ



Honda’s ‘Experiment’ Website (FWA’s Site of the Month) is essentially an HTML5 lab where you can play a physics-based matching game based on chain reactions – Website



The Clorox Company has created a new online community for their Clorox Bleach brand where moms can share "bleachable moments" through a contest that features life's "Yuck + Oops" mishaps - PROMO



ESPN is connecting college football fans with a new badge on Foursquare that can be unlocked by checking in with the GameDay crew at the game of the week - About Foursquare



McCormick has created a Facebook page for Thanksgiving Day's Turkey -- complete with cooking recipes, holiday tips, and a chance to be published in a "friend-sourced" community cookbook - MediaPost



MURAT PARIS Interactive Print Campaign for 'fashionista geekettes' is designed for a smartphone to be placed into the position of a hand, loading a rich mobile site that allows users to flick between various bracelets and rings positioned on the virtual hand - Video



Domino's is blending traditional and social media marketing to help localize their fan engagement strategy - SmartBrief



Samsung Mobile shares how they're using a social game and Facebook functionality to create buzz around their new phone - Ad Age



Targeting young guys, Olla Condoms set about creating hundreds and hundreds of fake Facebook profiles, setup with the names of the targeted guys, with the addition of “Jr” and a baby photo - Video below.





Here's a good overview by SapientNitro on the intrinsic relationship between brand and brand experience - and that (ultimately) all communications will be interactive - Report



As one of the most popular brands on Facebook, Coca-Cola shares how they've used social media to help make a difference in the world - USA TODAY



F├╝hlometer - Sentiment analysis (or opinion mining) refers to a broad (definitionally challenged) area of natural language processing, computational linguistics and text mining. What's it good for you may ask? Creating a 5-story interactive art installation that shows the mood of your city in real-time of course – Video 



The Impressive World of Social Media 2011 - Did you know that in the world there are more Facebook users than motor vehicles? And that the great majority of tweets are only 40 characters long? Oh yes, and watch out 60% of people admits using mobile phones while going to the bathroom - Video



Harley-Davidson launched a crowdsourcing app on Facebook (http://on.fb.me/uYrdck) that lets fans review ad briefs, submit creative ideas, and vote on other fans' suggestions for new advertising. In our mind, the actual work that’s come out of HD’s crowdsourcing exercise at large (via Victors & Spoils) has left much to be desired, but it’s certainly an interesting way to let HD’s constituents feel they’re in control of the brand - App



MINI Getaway 2 | Tokyo - Why should the Swedes have all the fun!?  Proving that great ideas have no boundaries - the Tokyo version of MINI's Getaway (by Jung von Matt Stockholm and Monterosa.se) starts in early December and promises to be the worlds largest alternate reality game - Video



To spread the word about their first Spa Week, Four Seasons Hotels and Resorts is using Facebook, Twitter, Tumblr, and Foursquare to share insights from a panel of beauty experts - Luxury Daily



As part of the soft launch of the new VB RAW (Beer) brand, Droga5 created a clever viral content aggregator (http://www.vbraw.com/) to “keep you in the loop with all the latest content fresh from those living in the music, street, surf, design, and party worlds“ - Website

 

‘Social bots’ are swarms of automated, intelligent identities on platforms like Facebook and Twitter that interact, encourage, and provoke communities towards certain behaviors. The vision of this technology is to enable operators to actively mold and shape the social topology of human networks online to produce desired outcomes.  One of the authors, Tim Hwang was on CBC this past week discussing – Report
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