What’s transmedia storytelling? In transmedia storytelling, content becomes invasive and fully permeates the audience's lifestyle. A transmedia project develops storytelling across multiple forms of media in order to have different "entry points" in the story; entry-points with a unique and independent lifespan but with a definite role in the big narrative scheme. Each distinct element makes distinctive contributions to a fan's understanding of the story world; "entry-points" through which consumers can become immersed in a story world.
The three video’s below are from a recent discussion between Frank Rose, author of "The Art of Immersion" (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age's "Creativity and Technology" (CaT) Conference in NYC June 9th, 2011.
The three video’s below are from a recent discussion between Frank Rose, author of "The Art of Immersion" (and a contributing Editor at Wired) and Jeff Gomez, President and CEO of Starlight Runner Entertainment at Ad Age's "Creativity and Technology" (CaT) Conference in NYC June 9th, 2011.
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