Thursday, 22 April 2010


By definition, Public Relations (whether online or off) can either be practiced proactively or reactively.  Most companies however seem to choose the later. Being proactive means listening to your constituents (both current and prospective).  It means looking for opportunities to demonstrate honest relevance and goodwill.  When Children’s Gifts were stolen from a local Hospital Christmas Toy Fund in Toronto, MATTEL stepped in donated more toys then were taken (ensuring that the children received the “hottest” toys of the season.  Not only were MATTEL portrayed as Hero’s (rightfully so), but they also created more buzz and demand for their “hottest” toys of the season (with national coverage). 

be proactive
What’s happening and being adopted at a local level, especially related to civil liberties, will likely be extended nationally and backed by legislation.  To this end, when upscale bakery and sandwich shop chain Panera Bread realized that more and more cities were demanding (all) restaurants post health information, they assumed state and federal regulations were likely to follow.  So instead of waiting, the chain is getting a ton of free press and positive publicity for being the “first” national (fast-casual) restaurant chain in the US to address this immediately across all locations. What’s clear is that adopting customer-friendly policies, even when you're not required to, can make you a hero in the eyes of your customers.  Read more about Panera Bread in the Chicago Sun-Times article.

Face your demons
Things happen sometimes that are entirely out of our control. We’re human.  Don't let a controversial issue distract you, your organization or fellow employees.  Sometimes it's best to get ahead of unnecessary drama by talking about it, by apologizing and moving on, or by using a little humor to laugh it off.  After Vice President Joe Biden was overhead cursing while introducing the President at the health care bill's signing, the press and blogosphere made an issue of it. But rather than release some hollow apology, the White House turned the gaffe into a T-shirt.  For $25 USD, supporters of the bill can buy a "Health Reform is a BFD" T-shirt (but due to high demand, they're asking everyone to allow 6-8 weeks for delivery). ;)

 The goal is to try and turn what initially might seem a negative into a positive and stay ahead of controversy by killing it with a little humour. More on

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Tuesday, 20 April 2010


1. Mashable
2. ignite social media
3. Problogger
4. ReadWriteWeb
5. MediaShift
6. Danny Brown
7. aimClear Blog
8. Seth Godin’s Blog
9. Social Media Today
10. Social Business
11. Ogilvy PR 360 Digital Influence Blog
12. HubSpot Internet Marketing Blog
13. Inside Facebook
15. Small Business Search Marketing
16. digiday:DAILY
17. Dealer Refresh
18. Threeminds
20. Daily Blog Tips
21. Josh’s Unconventional Marketing Blog
22. Journalistics
23. MattFlies
24. Winning the Web
25. PR 2.0
26. Social Media Explorer
27. Convince & Convert
28. Marketing Pilgrim
29. Web Strategy by Jeremiah Owyang
30. CisionBlog
31. Conversation Marketing
32. Max Gladwell
33. PRBreakfastClub
34. The Social
35. The Profitable Podcast
36. Marketing Profs Daily Fix
37. Six Pixels of Seperation
38. A Shel of My Former Self
39. The Marketing Technology Blog
40. Personal Branding Blog
41. How to Change the World
42. .edu Guru
43. Peter Shankman
44. Beth’s Blog: How Nonprofits can use Social Media
45. Sociable Blog
46. Being Peter Kim
47. The Altimeter by Charlene Li
48. SocialMouths
49. Conversation Agent
50. Old Media, New Tricks
52. Altitude Branding
53. PR Squared
54. Scobleizer
55. Regular Geek
56. Creativity_Unbound
57. Logic + Emotion
58. FreshNetworks Blog
59. Lip-Sticking
60. SheGeeks
61. Internet Marketing with Matt Bacak
62. Buzz Marketing for Technology
63. PRSarahEvans
64. The Buzz Bin
65. The Marketing Eggspert
66. PR Communications
67. Successful Blog
68. Anil Dash’s Blog
69. Jacob Morgan
71. Twitterati
72. Global Neighbourhoods
74. SearchFuel
75. Find and Convert
76. Social Media Optimization
77. Inside the Marketers Studio
78. The Social Path
79. The Social Media Marketing Blog
80. brentcsutoras
81. PR 2.0 Strategies
82. A. Fine Blog
83. Twittercism
84. Valley PR Blog
85. What’s Next Blog
86. MediaFuturist
87. The Proactive Report
88. Culture Buzz
89. Groundswell
90. Spark Minute
91. Marketing Nirvana
92. Capture the Conversation
93. One Degree
94. A Relationship Economy
95. Fast Wonder
96. Social Media Vision
97. ConverStations
98. Open Forum Blog
99. TwiTip
100. DygiScape

This list is from Cision Blog but quite comprehensive.