Honda's "Media Challenge" contest is promoting its new Sport Hybrid CRZ through social media campaigns created by competing teams of college students from across the country. - Media Challenge
“The Influencers” - A short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment - http://vimeo.com/16430345
The value of tying QR Codes to Social Media - http://bit.ly/aJQf8G
UPS is using Twitter, Facebook and their company blog to keep their customers up-to-date in times of crisis. - Internet Evolution
McDonald's is hosting a national McCafe Scavenger Hunt for a chance for fans to win a year's worth of free McCafe drinks. The clues will be tweeted on McDonald's localized Twitter accounts in participating areas. - PR Newswire
In honor of America Recycles Day on November 15th, Alcoa shared a video of Carl the Can Man on YouTube that has since become a viral hit. - YouTube
Droga5’s "Facebook Intervention" part of 'Real' campaign to save mates from superficiality – Goodbuzz
Whirlpool is kicking off their 100th Anniversary in a year-long, global celebration that will be documented on their Facebook fan page. - Facebook
Microsoft's Kinect for Xbox 360 is creating a new social media experience for players that lets them share photos of themselves taken mid-game on Facebook. - Marketer's Studio
Hardees and Carl's Jr. are replacing loyalty cards with a new mobile check-in app that awards customers with free food and prizes that they can share with friends on Twitter and Facebook. - Ad Age
The Relevance of Somatic Markers and Cognitive Brand Shortcuts – Goodbuzz
