Thursday 4 February 2010

OUR SOCIAL MEDIA PROCESS

Process might sound a bit impersonal. We know though, that every project is different and we tailor them accordingly. Our Process was developed after multiple campaigns and striving to define ways measure the reach and business impact of each online activity.  This methodology was refined as an overarching means of extending a unified brand message across multiple channels in parallel, either as a standalone social media campaign or as an integrated marketing or public relations campaign.

1. CLARIFY OBJECTIVES + BUSINESS GOALS
Before embarking on any social media marketing campaigns, it is essential to set clear, quantifiable business goals and define your prospects and/or target audience. Without a clear understanding of what you want to achieve and whom you want to reach, your promotional campaigns will not be focused and the results may be fragmented and weak.

2. DEFINE + SELECT SOCIAL AUDIENCE
Define all traditional and non-traditional prospects, constituents, and influencers to ensure you extend a compelling, actionable brand experience.

3. AUDIT
Perform a thorough competitive social audit to ensure your brand is differentiated with a clear value proposition over competitors.

4. ARCHITECT
With a clear understanding of goals, objectives, audience, and competitors in place, a Social Content Distribution Strategy document is developed to define the intended execution path including choice of tools, channel selection, media, resources, lifecycle, methodology, Integration, and metrics.

5. IMPLEMENT + AMPLIFY
We’ve learned a little momentum goes a long way in optimizing reach online.  Ensure any first-time initiative has a formal launch + PR amplification piece (minimally) for maximum results.  

6. AUDIENCE MONITORING + ENGAGEMENT 

7. MEASUREMENT OF RESULTS
We’ve learned a little momentum goes a long way in optimizing reach online.  Ensure any first-time initiative has a formal launch + PR amplification piece (minimally) for maximum results.  


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