Friday, 18 December 2009
Wednesday, 16 December 2009
We mix the vitamins, you mix the beats: Vitaminwater-branded Sound Lab application featuring hip-hop superstar 50 Cent was downloaded more than 250,000 times in the first two weeks after its induction. The application lets fans download and remix the artist’s newest single “Baby By Me.” A mobile advertising campaign pushed 50’s Sound Lab application to No. 1 in the Top Free Music applications in the App Store.
In addition to the download tally, which is approaching 300,000, user engagement figures included close to 1 million remixes uploaded to the companion site at http://www.50soundlab.com.
Monday, 14 December 2009
The interactive bus shelter hosted a 42-inch touch-screen combined with a PIR motion-activated system and camera. When inactive, the screen features the eyes of Na’vi—a character in the film—until a member of the public approaches and the motion sensor activates a talking Avatar before the new Chocolate LG40 comes into the shot.